wsmlVariant _"http://www.wsmo.org/wsml/wsml-syntax/wsml-flight"
namespace { _"http://ip-super.org/BusinessStrategy#",
	 rdf _"http://www.w3.org/1999/02/22-rdf-syntax-ns#", 
     rdfs _"http://www.w3.org/2000/01/rdf-schema#", 
     owl _"http://www.w3.org/2002/07/owl#", 
     dc _"http://purl.org/dc/elements/1.1/", 
     wsml _"http://www.wsmo.org/wsml/wsml-syntax#", 
     xsd _"http://www.w3.org/2001/XMLSchema#", 
     upo _"http://www.ip-super.org/ontologies/UPO/20070620#", 
     wsmostudio _"http://www.wsmostudio.org#"  }

ontology BusinessStrategy

importsOntology _"http://www.ip-super.org/ontologies/UPO/20070620#"

concept Market
     involvesActivity ofType  (1 *) ActivityType
     requiresAdvantage ofType  (1 *) CompetitiveAdvantage
     consistsOfSegment ofType  (1 *) MarketSegment

concept Niche subConceptOf MarketSegment

concept MarketSegment

concept TargetGroup

concept Product
hasMarket ofType (1 *) Market
hasTargetGroup ofType (1 *) TargetGroup


concept Objective

concept CorporateObjective subConceptOf Objective
     nonFunctionalProperties
          _"http://purl.org/dc/elements/1.1#description" hasValue "Objectives that concern the business or organization as a whole"
     endNonFunctionalProperties

concept FinancialCorporateObjective subConceptOf CorporateObjective

concept StrategicCorporateObjective subConceptOf CorporateObjective

concept FunctionalObjective subConceptOf Objective
     nonFunctionalProperties
          _"http://purl.org/dc/elements/1.1#description" hasValue "Specific objective for marketing acitivities"
     endNonFunctionalProperties

concept CompetitiveAdvantage
     nonFunctionalProperties
          _"http://purl.org/dc/elements/1.1#description" hasValue "Advantage over competitors by offering lower prices or by providing greater benefits and services"
     endNonFunctionalProperties
     targetedAtMarket ofType  (1 *) Market

concept Strategy
     nonFunctionalProperties
          _"http://purl.org/dc/elements/1.1#description" hasValue "Long term plan of actions to achieve a goal"
     endNonFunctionalProperties
     fulfillsExpectation ofType  (1 *) StakeholderExpectation
     meetsObjective ofType  (1 *) ObjectiveType
     hasStrategyType ofType  (1 1) StrategyType
     leadsToAdvantage ofType  (1 *) CompetitiveAdvantage

concept CorporateStrategy subConceptOf Strategy
     nonFunctionalProperties
          _"http://purl.org/dc/elements/1.1#description" hasValue "Concerned with overall goals of the business to meet stakeholder expectations"
     endNonFunctionalProperties

concept BusinessUnitStrategy subConceptOf Strategy
     nonFunctionalProperties
          _"http://purl.org/dc/elements/1.1#description" hasValue "Concerned with the successful competition of a business on a particular market"
     endNonFunctionalProperties

concept OperationalStrategy subConceptOf Strategy
     nonFunctionalProperties
          _"http://purl.org/dc/elements/1.1#description" hasValue "Concerned with how each part of the business delivers the corporate and business unit goals"
     endNonFunctionalProperties

concept StakeholderExpectation

concept StrategyType

concept CostLeadership subConceptOf StrategyType
     nonFunctionalProperties
          _"http://purl.org/dc/elements/1.1#description" hasValue "The objective of this strategy is to produce at lower cost in the industry"
     endNonFunctionalProperties

concept PriceLeadership subConceptOf StrategyType

concept MarketDominance subConceptOf StrategyType

concept NewProductDevelopment subConceptOf StrategyType

concept Diversification subConceptOf StrategyType